Case study · Automotive & transport

Northern RV: building awareness for caravan specialists.

Northern RV Services has over 20 years of experience in the caravan and motorhome industry, priding themselves on good workmanship and a high level of customer service.

Sector: Automotive & transport
Service: Digital marketing
Channels: YouTube · Google Ads

Digital marketingCampaign delivery

The challenge

What needed to change.

Northern RV handles RV repairs and installations and sells RV parts and accessories to caravan and motorhome owners across the greater Melbourne area. Two decades in the industry have given the business a reputation for good workmanship and attentive customer service.

The business wanted to reach a wider audience of potential customers in the nearby areas who were interested in those services. That meant two things: getting Northern RV in front of people it had never spoken to before, and making sure the website journey turned that attention into bookings for repairs and sales.

Our goal was to boost the visibility of Northern RV, target recreational vehicle customers throughout the greater Melbourne area and create a smooth website journey that drives more bookings for repairs and sales.

The mission was straightforward: attract new customers, boost sales and make sure every advertising dollar had a significant impact. In a category where most customers only need a specialist occasionally, being visible at the right moment was going to matter more than being visible everywhere.

Approach

How the work took shape.

Social ads.

On social we set out to increase online conversions, grow the customer base and make better use of ad spend. High quality video and visually striking ads were used to capture the audience’s attention and drive results.

Google Ads.

On search we created targeted campaigns built around keywords related to RV repairs, installations and RV parts and accessories, so Northern RV appeared exactly when someone nearby was looking for those services.

The focus of the search work was high quality, relevant traffic. We targeted specific keywords and refined the ad copy and landing pages to match user intent, improving conversion rates and making each click count.

We also used Google’s Performance Max to amplify Northern RV’s brand visibility and drive targeted traffic. Performance Max suits a local business like this one because it works across Google’s whole network, Search, Display, YouTube and Discover, within a single campaign. That meant Northern RV could connect with potential customers at several touch points, from people actively searching for RV services to people browsing their favourite websites or watching videos, which widened the audience and brought more traffic to the business.

The shift

Being the name a caravan owner sees at the moment something needs fixing beat being seen everywhere.

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The work

The work, up close.

The social content played a central role in lifting engagement and conversions, capturing attention and encouraging meaningful interaction, while the targeted ads increased brand visibility and drove a substantial rise in website traffic.

On Google Ads we launched four campaigns: Local, Search Lead Generation, Brand Search and Brand Display. Together they significantly increased website traffic and leads from potential customers. The figures below compare February to April with the previous three months, and we continue to work on both measures.