Steel Window Design: Iterative design with results

Steel Window Designs engaged the agency to develop a paid social advertising plan to increase awareness and enquiry volume for Steel Window Design, positioning the brand as a premium provider of custom made steel windows and doors.

The brief had required creative that highlighted craftsmanship, Australian made materials and modern architectural appeal, while clearly communicating quality, durability and design credentials to homeowners and renovators.

The Approach : Phase 2

We introduced additional audience personas to better target higher-value B2B audiences, including architects and interior designers. This opportunity was identified through lead quality data, with the objective of expanding reach and improving lead value without sacrificing performance from the existing audience base.

Building on learnings from Phase 1, creative was structured to align with both audience segment and intent, ensuring relevance across the funnel. As the campaign ran across multiple platforms, the approach varied slightly to reflect differences in user behaviour, while maintaining a consistent strategic framework. Tailored creative was developed for each persona at each funnel stage.

Multiple creative variations were tested through A/B and split testing across formats, with performance data used to identify the strongest assets and scale these through further iterations. High-performing organic content was also repurposed into the paid creative ecosystem, extending the reach of proven content and maintaining consistency across channels.