Milone’s Tree Solutions specialises in tree removal, tree trimming and pruning, tree lopping, stump grinding and emergency tree removal. The business is known for safe, reliable and fully insured tree services across residential and commercial projects in Melbourne’s western suburbs.
Case study · Trades & construction
Milone’s Tree Solutions: driving local SEO growth in Melbourne’s western suburbs.
Milone’s Tree Solutions is a trusted arborist and tree services provider based in Melbourne’s western suburbs, servicing areas including Altona, Werribee, Sunshine, Melton, Footscray, and surrounding regions.
- Sector
- Trades & construction
- Service
- SEO
Digital marketingCampaign delivery
The challenge
What needed to change.
The local market is crowded. Multiple tree service providers were targeting the same high intent search terms across Melbourne, and Milone’s needed to stand out for both the core services, such as tree removal Melbourne and stump grinding near me, and the suburb level searches that bring in nearby customers.
The brief was to build strong organic visibility across a wide range of tree removal, arborist and location specific keywords, and to make sure that visibility turned into consistent, compounding traffic growth rather than a short lived lift.
Approach
How the work took shape.
We built a local SEO strategy around two kinds of search: what the customer needs done and where they need it done. That meant a strong technical foundation first, then on page work across every service page, then a deliberate push into suburb specific visibility.
A full technical SEO audit came first. We then optimised the key service pages for tree removal, tree lopping, pruning, stump grinding, emergency tree removal and arborist services so each one answered a clear search intent.
Local keyword research focused on high intent combinations such as tree removal Werribee, arborist Sunshine and stump grinding Melton. The content strategy was then refined to serve both informational and transactional queries, including how much does tree removal cost and tree removal quote near me.
Keyword tracking ran throughout, and the target list kept expanding as new opportunities appeared. Over twelve months the ranked keyword portfolio grew from 193 terms to 590.
The shift
Ranking for the suburb a customer lives in turned out to matter as much as ranking for the service they needed.
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The work
The work, up close.
The results came from the combination of technical optimisation, local keyword targeting and ongoing content improvements. By working on service based and location based searches at the same time, Milone’s Tree Solutions gained visibility across Melbourne’s western suburbs and attracted more qualified traffic from people actively looking for tree services.
450%
Increase in organic traffic over twelve months.
206%
Increase in ranked keywords, from 193 to 590.
Traffic growth of this kind only matters if it is the right traffic. The suburb level pages brought in visitors who were already close by and ready to book, which is why the campaign is measured on organic visits as well as rankings.
6400+
Total organic visits over twelve months.
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