Scale on the open web.
Taboola reaches readers on major publisher websites that Google and Meta do not control, which adds incremental audience for brands whose search and social campaigns have reached their natural limit.
TABOOLA
A Taboola agency in Melbourne
for native advertising that reaches readers and still answers to results.
We plan, build and manage Taboola campaigns that place sponsored content and offers in the recommendation feeds of major publisher websites, with brand safety, creative testing and conversion measurement set up so native advertising is judged on the enquiries and sales it produces, not the clicks it attracts.
Scroll↓
In brief
We provide Taboola native advertising management from Melbourne. We plan, build and manage campaigns that place sponsored content and offers in the recommendation feeds of major publisher websites, with brand safety, creative testing and conversion measurement set up so native advertising is judged on the enquiries and sales it produces rather than the clicks it attracts.
The channel
Reach people while they read, on publisher websites they trust.
Taboola places sponsored content in the recommendation feeds of news and publisher websites, reaching large audiences outside the search and social platforms.
Content led by design.
Native placements look and read like editorial recommendations, so they suit stories, guides, comparisons and offers that reward a reader with something useful, rather than a bare product advertisement.
Discipline makes it pay.
Native traffic is cheap to buy and easy to waste. Publisher blocklists, creative testing, landing page design and conversion measurement decide whether the clicks become customers or simply disappear.
What we do
Taboola planning, management and measurement.
A connected set of decisions, shaped around the enquiries and sales your business needs native advertising to produce.
Native strategy and fit.
Define what native advertising is for in your mix, which audiences and offers suit a content led placement and what cost per result the margin can support.
Content, headline and image testing.
Plan and test the headlines, images and sponsored content that earn clicks from readers and still attract the right people, retiring what underperforms quickly.
Landing pages and conversion paths.
Design or improve the articles, guides and landing pages native traffic arrives on, because native readers need to be persuaded before they are asked to act.
Campaign build, bidding and SmartBid.
Set up campaigns, audiences, bidding strategies and budgets in Taboola Ads, using automated bidding where the conversion data supports it and manual control where it does not.
Brand safety and publisher control.
Manage publisher blocklists and allowlists, placement reporting and content exclusions so the brand appears where it should and spend is not drained by low quality inventory.
Measurement and continuous improvement.
Set up the Taboola pixel and conversion events alongside GA4, report cost per result against business outcomes in plain language and move budget to what is working.
Buyer context
Why businesses add native advertising.
Native advertising has to earn its place against the search and social channels competing for the same budget.
Incremental reach on publisher websitesContent and offers that reward readersLower cost per click than most platformsRetargeting of website visitors at scalePublisher controls for brand safetyBudget that scales with proven results
Native advertising works for brands with content worth reading and a landing experience that converts a reader into an enquiry or sale. We help determine whether the channel fits your category, what it should be judged on and how much budget a result justifies.
Cheap clicks are not the goal. Customers are.
The value of a Taboola agency is not in reporting a low cost per click. It is in the publisher controls, creative testing, landing pages and conversion measurement that turn native traffic into enquiries and sales at a cost the business can live with, and in knowing when the channel should be paused.
Takeover and improvement
Already running Taboola?
We can audit the current account: campaign structure, publisher placements and blocklists, creative performance, landing pages, bidding and whether the conversion measurement can connect spend to outcomes. We can help identify what is working, what is wasting budget and which changes deserve priority.
Campaign and conversion tracking auditPublisher placement and blocklist reviewHeadline and image performanceLanding page and conversion path reviewBidding and budget reallocationTaking over from an agency or in house
Talk to us
Weighing up Taboola? Talk it through with us.
Thirty minutes on the account, the tracking and what the channel should be measured on.
Our approach
Six steps from understanding to improvement.
Formal Discovery may be appropriate where content production, several markets or complex attribution need separate definition first.
Understand
Establish the business objectives, audiences, offers and content available, the margin a result can support and how native advertising will be judged. We also map the systems that hold the enquiry and sales data the campaigns will be measured against.
Audit
Review any existing native campaigns: placements, creative, landing pages, bidding, conversion tracking and publisher quality before anything changes. The audit separates what is producing customers from what is producing clicks.
Plan
Agree the audiences, content and offers, landing pages, budgets, conversion definitions, publisher controls and testing priorities, with owners and indicators written down. Expected impact and effort decide the order of work.
Implement
Build campaigns, creative variations and landing pages, configure the Taboola pixel and conversion events alongside GA4, and apply publisher blocklists. Changes are released in agreed cycles so their effect can be read.
Measure
Report clicks, cost per result and contribution to enquiries and sales against the agreed definitions, with placement and creative performance explained in plain language so the business sees what the traffic became.
Improve
Apply what each cycle teaches to headlines, images, placements, landing pages and budget, so spend keeps moving to the publishers and creative working hardest. Underperforming inventory is excluded as a standing discipline.
Questions
Taboola questions, answered.
Sponsored content and offers placed in the recommendation feeds of publisher websites, designed to look and read like editorial recommendations. Taboola is one of the largest networks of this kind.
It suits brands with content or offers that reward a reader, a landing experience that converts and enough volume to test. It is less suited to narrow business to business audiences or capturing existing search demand.
With publisher blocklists and allowlists, placement reporting and content exclusions, reviewed as a standing discipline so spend stays on inventory that produces results and suits the brand.
Clear, honest headlines and real images that promise something useful, leading to an article, guide or offer page that delivers it. Sensational headlines attract clicks that rarely convert.
With the Taboola pixel and conversion events configured alongside GA4, so cost per enquiry or sale can be read by campaign, placement and creative rather than relying on clicks.
Against the same definitions as every other channel: what was spent, what it produced in enquiries and sales, cost per result and what to do next, in plain language.
Start a conversation
Talk to a Taboola agency in Melbourne.
Testing native advertising for the first time, adding reach beyond search and social or asking what the current Taboola spend is actually producing?
Book a meeting
