Case study | Snowy Caravans | Digital Marketing
Getting better results for a top caravan and leisure vehicle brand.
Snowy River Caravans builds and supplies a wide range of affordable yet stylish caravans for a wide market.
A stronger brand awareness was needed to drive growth and increase leads. The demand for leisure vehicles had risen and the goal was to capture a larger market share.
The Challenge
The client approached our team for a digital overhaul with several goals for the business. There was a need to increase their online leads, to reach new customers from their wide target market and increase the Snowy River Caravans brand awareness. An improvement on the return on ad spend was an added priority
The Approach
The important first step for Google Ads was to create 6 new campaigns which focused on Brand awareness and lead generation. Fresh keyword research was required for better lead generation and each ad group needed specific keyword themes.
For social media, the approach was multifaceted:
- In-depth market analysis and marketing strategy,
- Competitor Analysis “Analysing competitor ads, what kind of content they are producing”
- Build a new Audience with a brand awareness campaign
The Outcomes
The campaigns produced the following results:
Social Ads
608,680+
Total impressions grew
172
Leads generated better engagement
$22
Cost per lead
Google Ads
335%
Growth in impressions
98%
Increase in conversions
145%
Increase in clicks
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