Case study  | Snowy Caravans | Digital Marketing

Getting better results for a top caravan and leisure vehicle brand.

Snowy River Caravans builds and supplies a wide range of affordable yet stylish caravans for a wide market.

A stronger brand awareness was needed to drive growth and increase leads. The demand for leisure vehicles had risen and the goal was to capture a larger market share.

Mobile view of the Snowy River Caravans website

The Challenge

The client approached our team for a digital overhaul with several goals for the business. There was a need to increase their online leads, to reach new customers from their wide target market and increase the Snowy River Caravans brand awareness. An improvement on the return on ad spend was an added priority

The Approach

The important first step for Google Ads was to create 6 new campaigns which focused on Brand awareness and lead generation. Fresh keyword research was required for better lead generation and each ad group needed specific keyword themes.

For social media, the approach was multifaceted:

  • In-depth market analysis and marketing strategy,
  • Competitor Analysis “Analysing competitor ads, what kind of content they are producing”
  • Build a new Audience with a brand awareness campaign
Snowy River Caravans Social Media Advertising

The Outcomes

The campaigns produced the following results:

Social Ads


Total impressions grew


Leads generated better engagement


Cost per lead

Google Ads


Growth in impressions


Increase in conversions


Increase in clicks

Snowy River Caravans Search Engine Advertising

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