A stronger brand awareness was needed to drive growth and increase leads. The demand for leisure vehicles had risen and the goal was to capture a larger market share.
The client approached our team for a digital overhaul with several goals for the business. There was a need to increase their online leads, to reach new customers from their wide target market and increase the Snowy River Caravans brand awareness. An improvement on the return on ad spend was an added priority
The important first step for Google Ads was to create 6 new campaigns which focused on Brand awareness and lead generation. Fresh keyword research was required for better lead generation and each ad group needed specific keyword themes.
For social media, the approach was multifaceted:
- In-depth market analysis and marketing strategy,
- Competitor Analysis “Analysing competitor ads, what kind of content they are producing”
- Build a new Audience with a brand awareness campaign
The campaigns produced the following results:
Total impressions grew
Leads generated better engagement
Cost per lead
Growth in impressions
Increase in conversions
Increase in clicks