With well-equipped gyms, personalised coaching, and group fitness classes, Genesis Health and Fitness Clubs offer something for everyone.

The fitness industry is experiencing a recent boom, so Genesis wanted to find the right audiences and demonstrate their unique offering. We ran a series of social media advertising campaigns to attract new members and franchisees and drive sign-ups.

Brand Growth Across Multiple Areas

Along with their open gyms, they offer a variety of classes and programs for members. They’re also expanding throughout Australia, so wanted to attract the attention of potential franchisees. We ran targeted ads for each of these areas, as well as seasonal campaigns to drive sign-ups for gym specials and challenges.

12%

Increase in website traffic since working with emote

9%

Increase in franchise enquiries since working with emote

50%

Increase in Gym sign ups since working with emote

A design mockup for the 'Find a Gym' page on the Genesis Health and Fitness website

Genesis Health and Fitness social media advertising

Social Advertising Performance

Genesis have an organised calendar for all of their promotional offers, so we made sure our different ad sets all worked in sync with their internal plan. Taking into account Genesis’ various growth objectives, we rolled out many social media campaigns all with on-brand creative and copy.

21%

Decrease in cost per gym sign up via social since working with emote

32%

Increase conversions from social since working with emote

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Digital Marketing | Digital transformation | Social Media Management

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