Of all the things to consider when building your new website, designing it to be mobile-friendly is often the last thing people consider. And yet it’s one of the most important things you can do not only for your site’s look, but for the livelihood for your business.
As our lives become more and more centred around our phones, the need to customise everything else to be suited to these small-screen devices becomes more important than ever. Read on to find out why designing your website for mobile first is so crucial.
More people browse on mobile than ever before
Mobile browsing is more prolific than it’s ever been, and the numbers are only growing. According to Statista, in 2018 52.2% of all website traffic worldwide was generated through mobile phones.
Today’s consumers don’t want to wait until they get to a computer to search for information. They want to be able to access it immediately.
Your brand’s information needs to be easily accessible at any given time. If you assume people are going to be searching for your business’ information on a computer then you’re a little out of touch with today’s consumers.
It’s crucial for SEO
The importance of mobile is nothing new to Google. In fact, Google announced that they would be prioritising mobile sites first when it comes to indexing.
Certain plugins, web design templates and even font size can all jeopardise how well your website displays on mobile and, in return, how well (or poorly) it ranks on mobile. This means that it’s never been more important to have your website ready for mobile.
Mobile websites offer a positive user experience
There’s nothing worse than trying to navigate a made-for-browser website on your phone. Between the tiny text and impossible-to-click menus, you’re more than likely to end up frustrated and give up completely.
One thing you don’t want to do is encourage your potential customers to click away from your website simply because it isn’t designed for mobile. A mobile website that’s easy to use, responsive and aesthetically pleasing is going to keep people on your website longer.
Making your website mobile-friendly offers great return on investment
Making sure your website is optimised for mobile is essential for all businesses, but especially eCommerce brands. Mobile shopping is convenient, so it’s no surprise it’s becoming increasingly popular every day. Statista predicts that mobile eCommerce could make up almost three quarters of all eCommerce sales by 2021.
A poorly-designed eCommerce site can be a big deterrent for people looking to shop on the move. They might feel reluctant to enter their card details on your site, or find it difficult to browse and click on products they’re interested in ordering.
Simply put, having a mobile-friendly eCommerce site leads to more sales. What’s not to like?
It’s a good look for your business
Making your website mobile-friendly does more for your brand than just improving Google rankings. It shows your audience that you’re modern, dedicated to a positive client experience and — most importantly — understand what it takes to be a successful brand in today’s digital age.
On the other hand, not having a mobile-friendly website screams “we don’t know what we’re doing”.
You don’t want your business to be known for having a terribly designed website, do you? Get in touch with the team at Emote Digital today and see how our web design team can produce beautiful results on any sized screen.