Cheers to Gleaming Results for an Aussie Beverage Brand

Orora Beverage provides market-leading sustainable packaging solutions for the beverage industry. We’ve worked with them on campaigns for recruitment, brand awareness and specific marketing campaigns – but here we’ll take a look at a campaign to download a brochure and contact the brand.

Orora About Me Page Mockup on Mobile Device

The Challenge

Orora approached us with the intention to improve their brand awareness among potential clients, and increase their enquiries and brochure downloads.

The Approach

We employed a Google Ads campaign. The campaign was divided into useful campaigns that catered to particular demographics. We built multiple ad groups within each campaign and created ads targeting the audience within each group.

We made sure the quality score was high, and we used carefully researched and considered keywords so we could lower the cost per conversion. As a result, ad engagement increased, which lowered the cost-per-click.