Case study | Orora Beverage | Digital Marketing
Cheers to Gleaming Results for an Aussie Beverage Brand
Orora Beverage provides market-leading sustainable packaging solutions for the beverage industry. We’ve worked with them on campaigns for recruitment, brand awareness and specific marketing campaigns – but here we’ll take a look at a campaign to download a brochure and contact the brand.
Orora approached us with the intention to improve their brand awareness among potential clients, and increase their enquiries and brochure downloads.
We employed a Google Ads campaign. The campaign was divided into useful campaigns that catered to particular demographics. We built multiple ad groups within each campaign and created ads targeting the audience within each group.
We made sure the quality score was high, and we used carefully researched and considered keywords so we could lower the cost per conversion. As a result, ad engagement increased, which lowered the cost-per-click.
Over the period June 2021 – Sep 2022 :
Cost per conversion, lowering the investment per lead
Click-through rate; an increase in engagement.
Contact form submission secured
Brochure downloads secured