Draffin has been a street furniture designer and manufacturer for over 65 years, but was failing to elicit any significant market growth. A new website was needed to better showcase the wide selection of premium products available and lift the profile of the brand as a leader in the field.
The current Draffin website was not indicative of the leading street furniture designer and supplier in Australia. Rather than demonstrating the broad range of products and possibilities on offer, there were obstacles to customers engaging and ordering from the comprehensive range. Our team seized the chance to create a new site that was more engaging, easier to navigate and streamlined each process from orders through to delivery.
To make better use of its standing as the industry leader, the team engaged in a full process delivery from discovery to wireframing, UX / UI design, development, testing and deployment. Utilising a custom WordPress WooCommerce Tech stack, the specially devised changes meant improvements to the look, feel and functionality across the whole Draffin site.
The upgraded website included a number of significant enhancements including a custom quote function feature for B2B; to cover business, government and local councils. Rather than being an obstacle to new clients, the new website became a calling card for everything Draffin provides. Having a deeper and stronger showcase of products, offerings and related services is a powerful asset in the next chapter of the Draffin success story.