Case study | Little Lane | Website
Dreaming Big with Little Lane
Little Lane early learning centres are all thoughtfully designed buildings uniquely structured to enchant young minds.
The large, light-filled classrooms lead into outdoor gardens and ever-changing playspaces, whilst dedicated art studios, libraries and music rooms house world-class equipment to delight creative spirits.
The Challenge
Previously, each Little Lane centre had its own website. One of the main challenges of this project was to structure a hero website that integrates universal content areas, state-specific content pages, and centre-specific pages with unique content — all whilst maintaining an intuitive and sensible user journey.
We were also tasked with the design challenge of creating a premium design with high-end custom visual assets and content, whilst remaining relevant to the early learning / childcare sector and keeping it fun and playful.
The Approach
After listening to all the functionality the Little Lane team required from their new website, we began with a rigorous sitemap discussion, involving developers, UX and content teams. We were able to prove a deep understanding of how the pages would interact, and explain the beginnings of the user journey, so the client was happy to proceed to wireframes. The wireframes further helped to demonstrate the inclusions and functions of each page, and show where integrations would feature within the site.
In the design phase, the UX designers worked hand-in-hand with brand designers to apply newly created brand assets in a dynamic and engaging style, unique to the brand. Newly created premium photography and video assets elevated the designs to the luxury level the brief demanded.
The Result
The final Little Lane website is a joyous celebration of lifelong learning. The content is warm, relatable and helpful — in line with the carefully crafted tone of voice. This hero site now caters to all Little Lane families from all centres and states, providing helpful state- and centre-specific information as well as handy parent resources. Messaging keeps enrolment front of mind and directs new families to book a playdate or enrol their little learner (via the KidSoft plugin). The Little Lane website is a beautiful example of best-in-class design within the childcare sector. We invite you to explore the site at littlelaneelc.com.au
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