Otopia were launching their new business and recruited us to play a big hand in shaping their brand, developing their website, producing their collateral and getting ready to go digital. We knew they’d benefit from an outside perspective on how to make the most of their activation. Which is why a comprehensive brand and website audit were initially required to help them understand how to launch their brand and highlight existing pain points that required fixing prior to going live with their product. This all came from a team of expert perspectives — let’s take a look.
Launch Loud and Proud
Otopia knew their social media game had to be strong. We created a campaign prior to launch to ensure they were targeting relevant leads with impressive ad design and copy. We wanted to make a splash.
Since working with us they’ve seen a 37.6% MoM increase in landing page views (LPV) across all brand awareness ads with a cost per LPV of $1.42 as well as a 66.7% improvement in reach across all ads. This means we’ve helped Otopia not only get in front of more people but also visiting their website.
One of the major deliverables for Otopia was their Brand Story to guide all of their communications across social, web and more. It included critical key messaging so they were armed with not only the most important selling points of their brand, but also how to communicate them. What did that mean for Otopia? Language that’s informative, empowering and just a little bit cheeky.
We also delivered a comprehensive website audit to highlight existing pain points on their website and make recommendations. Based on this audit, we implemented updates to the website’s UX, refreshed imagery to be more in line with their personality and added life to their copy.
The changes we made that came out of our UX audit helped improve their conversion rate so that the ad traffic we drove to the website would actually convert. We helped elevate the entire customer journey from capturing interest to converting.
Blog About It
Blog posts are incredible content engines. They produce a lot of content to establish your brand’s tone of voice and key messaging, which is what we did for Otopia. They’re also a powerful SEO tool to help rank for target keywords and add more indexed pages to your website. Otopia trusted us to write blog posts that are informative, engaging and SEO rich.
“Wow! We all love it. So cleverly written and just love the overall vibe.”