Case study | Pathtech | Digital Marketing
Pathtech supplies forensic testing products and services.
Their high-quality services aid government departments, police, schools, hospitals, and more to keep their communities safe. They needed to boost online presence and marketing efforts to continue to share their message and services to new audiences. We set to spreading the Pathtech message through Search.
Search Engine Optimisation
Tapping Into Organic Traffic to Generate Conversions
Accuracy and credibility are of the utmost importance in the field of forensic testing, so we knew Pathtech’s audience would be diligent in their search efforts. We utilised this search traffic and drew them to the Pathtech site using SEO practices. This greatly increased high-value purchases, quote requests, sample requests, and contact form submissions.
Search Engine Advertising
Channelling Ad Traffic to the Right Places
Pathtech wanted to generate both eCommerce sales and leads through Google Ads, so we ran both search and display remarketing campaigns targeting potential customers all across Australia.
Landing Page
Custom-built Landing Page Designed for a Specific Campaign
We created a separate landing page for their “Fight Drugs” campaign. Users were sent through to this, ensuring a higher chance of conversion along the user journey. The beautiful and simplistic design allowed for successful paid campaigns across multiple channels.
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