No Magic Beans in Marketing
It’s true there’s no “magic formula” to successful business growth.
You can’t plant magic beans and expect your business to grow of its own accord. You can’t cheat your way to success, it inevitably comes down to marketing expertise and hard work.
That said, you can certainly look to proven methods. When trying to grow your online business there are three key areas you must work on to grow your beanstalk of success.
Defining Your Offer
This is basically deciding what you are selling, and how you are selling it.
The offer itself is important for business growth. Sure, it might be possible with the right strategy to sell water to fish. But wouldn’t it be easier to sell fish food?
Having an offer that is genuinely appealing, even if only to a niche audience, is crucial for any success. If you’re confident of your offer, then take it a step further.
The entire purchase journey to making the purchase needs to be frictionless. Consider:
- Shipping costs
- Returns policy
- Asking personal details at checkout
- Discounts and bundle offers
- Free trials and guarantees
- Warranty policy
- Buy now, pay later options
- The cost of your offer, especially in comparison to competitors
All of these considerations surrounding your offer also matter to the customer and may actually prevent a purchase, even if your offer is sound.
That’s why the first step to success is deciding exactly what you’re selling.
Increasing Your Traffic
This is about getting your customers to see you.
Let’s assume you’ve nailed your offer. It’s attractive, it’s frictionless, it’s so damn good anyone in their right mind would want it.
But how will your customers actually find it? Do they even know you exist?
Increasing traffic to your website and raising awareness of your brand is crucial for growth. This is where a solid digital marketing plan comes in.
It involves combining your SEO strategy to be seen on Google, with your social media advertising that targets specific audiences. Creating captivating organic social content to recruit followers and engagement, working together with search advertising so your brand is top of mind, and brings the RIGHT traffic to your site.
All of these strategies and more work together to improve the credibility of your website, and ultimately get your offer seen.
Sell it with Style
AKA good copywriting.
This is how you talk about your offer to make it incredibly appealing. There are many strategies you can employ to help your audience understand your offer, see the value in it, and then want it desperately.
When you define your offer, trying showcasing its value using a FAB statement. FAB stands for Features Advantages Benefits. Just say your offer is selling a mattress.
A feature might be that it has a memory foam layer.
The advantage is that this layer helps you keep cool and straightens your spine while you sleep.
The benefits of this are that you have the most comfortable sleep in terms of both temperature and relieving soreness in your back so you can wake up feeling well-rested and refreshed.
Using statements like these help to illustrate the value of what you’re selling. And they’re not just important on your site. Consistent messaging needs to flow through your whole marketing strategy from social, to search results, to emails.
There are many strategies and tools any good copywriter can implement to articulate your offer in an engaging way. The secret is to get an expert to do it for you.