Case study | Regent Caravans | Digital Marketing
Revolutionising the online presence of Australia’s premium caravan brand.
Regent Caravans offer the top range of quality caravans in Australia, yet they were suffering from a lack of brand awareness and engagement with their target audience.
While the demand for premium caravans was growing, there was little growth in the Regent Caravans customer base. We were more than happy to help capture more of the market.
Regent Caravans sought our expertise to transform their online presence on multiple levels. This meant a multi-layered strategy that would boost brand visibility, attract new customers through better lead generation, while optimising the return on ad spend. Our team forged a unique partnership with Regent Caravans to meet each of these important goals.
The first step was to conduct keyword research for all the lead generation campaigns and create keyword themes for each ad group. By conducting in-depth market and competitor analysis, we were able to develop a tailored marketing strategy that prioritised customer engagement. Building stronger brand awareness and lead generation would need to go hand-in-hand.
Increase in number of impressions
Decrease in month of month cost
Cost per conversion
Increase in the CTR total of impressions
Total leads through social media
Cost per lead