The 7 Best Online Content Writing Resources

Do you want to optimise your content writing process? Having trouble researching and finding topics? Or maybe you want to seriously improve your writing but not sure where to start? 

We’ve got you covered. Check out the seven content writing tools our copywriters couldn’t live without and make your life that little bit easier.


Need something to write about but running low on creative juices? Run your topic or keyword through Buzzsumo to see the top related posts. Gain insight on a topic’s potential for generating engagement and shares on social, or see what new angle you can add to a crowded conversation.

Google Trends

Google Trends shows a topic’s rise and fall in popularity across different time periods and geographical areas according to Google searches. A super handy way of seeing if you’ve missed the bandwagon on a particular topic, or to get ahead of rising trends and take advantage of future search traffic.

Answer The Public

Writing for yourself is a nice sentiment, but if you actually want people to read your posts you need to write for an audience. Answer The Public shows you what your audience is searching for. It provides a massive amount of search terms to give you ideas for topics and SEO keywords. 


Grammarly is like spell check on steroids and should be installed on every writer’s browser. It’s capable of picking up on things that most spell checkers will miss, and even has a synonym function. It won’t replace a final proofread (or actual writing skills), but it’s invaluable nonetheless.

Hemingway App

No matter how complex the topic, your writing should always be communicated in a simple manner. Hemingway App scrutinises your writing to ensure it’s as bold and clear as possible. It can be a little simplistic, but it’s also a great tool to pick up on common writing mistakes like passive voice and overusing adverbs.

The Headline Analyzer

What’s the point of writing an amazing blog post if no one’s going to click on it? Run your headline through CoSchedule’s Headline Analyzer tool and keep on optimising until you land on a high score you’re happy with.


Reading as much as you can is one of the best ways to improve your content writing (besides writing regularly). You’ll broaden your knowledge, expose yourself to new perspectives, and most importantly find new ways to write that you hadn’t considered before.

Rather than Googling “how to write better blogs”, simply focus on paying attention to how other bloggers write, rather than what they’re writing about. Two well-written (and insanely popular) blogs to read and learn from are Neil Patel and Mark Manson


You don’t need to have a formal education to write, but you should still take the initiative to improve your content writing by learning from the masters. Luckily, there are a ton of (free) online courses, many of which you can complete in a relatively short amount of time. Udemy is a great resource for this, with a huge range of tutorials and lectures to level up your writing.

Our team of content writers don’t just use free tools. They’ve got the experience, insight, and industry knowledge to create stellar copy every time. Reach out to the Emote team today and let us take care of the writing for you.

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