Agency Growth Event: Merging Is Not The Only Way

We’re so excited to announce that we have been invited to speak at Agency Growth Events.

AGE is a series of virtual events where digital agencies, brands, technology vendors and investors can come together, meet and share ideas to fuel the growth of our industries. Backed by the Digital Agency Network, we were invited to talk about our multi brand approach and how that makes us a stand out agency.  If you’re a brand that is interesting in attending you can sign up here.

When it comes to creating a successful business there is a strong urge to merge. It makes sense on paper to have everything you offer under one brand. We see it a different way. Have a look at why Emote is part of Big Picture Group and how that helps us deliver the best results possible for our clients.


The Origins of Big Picture Group 

Big Picture Group began as a design and marketing agency called Corporate Image.

Given that we offered both, it made sense to merge these market needs under one roof to offer clients everything they need.  As the internet dramatically shifted during the early 2000s, we started the Emote Digital brand to specifically cater to clients who wanted a digital agency to help them both get online and grow.

During 2009 it became clear that Corporate Image wasn’t maintaining its relevance. This is where Emote truly came into play — a technology focused, analytical brand that focused on measurable results. To complement this we also created Bellman, a branding agency that was all about playful creativity with an emotional core.

Often clients come to us with one problem, not realising that the solution might lie somewhere else. This is why it was incredibly important to us to maintain a multi brand approach. This is why the Big Picture Group was created.


The Benefits Of The Group Approach 

We knew that pushing a group approach into the market would fail.

And it’s not because we don’t believe in ourselves — it’s just that the market was still looking for niche brands.

We know that digital can be both exciting and frustrating — which is where a multi brand approach really shines. That’s why we use our unique brands to target different audiences. As a digital agency, we are deep in the nitty-gritty every day. Predicting how the markets will react in years to come is our bread and butter. We don’t expect our clients to know that — but we are always looking towards the next big development to bring measurable results.


How We Manage Our Multi Brand Approach 

Imagine your agency like a home.

Each separate room has an individual function. But even the most disparate people will all congregate in one room every day — the kitchen. It’s a place where you sit down, share a meal and talk about your day. We view Big Picture Group just like this. It’s the heart of our business.

At a work level, we use the same systems, email addresses and accounting for all our services. This also extends to a culture level — even our Slack is named Big Picture Group. Internally we remain essentially brandless but use the two brands at a client level.

Looking Towards The Future 

What’s next for Big Picture Group?

For us, we see two major trends on the horizon — content and social. For content it’s simple, we understand the power of content yet the market still seems to be playing catch up. It works the same for social. Everyone uses social media yet so many companies don’t advertise on it. We know that social advertising will explode in the coming years which is why we are ready for it.

After all the years working in this industry, we know that patience is key. We know that our multi brand approach will be the next frontier for agencies in the coming years. Don’t forget to register your interest here and see all the amazing things that Agency Growth Events have to offer.

Big Picture Group is built for the future of digital. Come and talk to a team that can ensure long term success for your business. 

Up next: Christmas Digital Checklist

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