Analytics are one of the keys to marketing success, but knowing how to set them up is only one part of the equation. It’s crucial that you organise your findings in a way that’s easy to access, understand and action.
We pride ourselves on providing every one of our clients with a 24/7 live reporting dashboard. Unlike old school manual reporting, clients can jump right in and see how they’re performing across any service at any given time.
We might be a little biased, but we think it’s far superior to manual reporting. But don’t just take our word for it. Take a look at some of the main benefits of live reporting and see why you need to make the switch.
There’s much less room for error
Before live reporting, analytics were usually presented to clients in monthly reports. These acted as a snapshot of a certain time period — usually 30 days — and required manual data entry.
You can probably guess the biggest problem with this system.
“Analytics can be a game-changer, but they can also be confusing”
First of all, there’s a chance that data could be entered incorrectly due to human error. But there’s also the issue of results being presented out of context.
When you’re only looking at all the data from one set period of time, results can be easily misconstrued. Worse yet, it can be difficult to identify pain points or figure out what’s working well.
The ability to zone in on specific date ranges is essential. Only live reporting can deliver this.
It saves time and frustration
There’s nothing worse than paying for a service only to be left in the dark. When you have to wait a whole month (or longer) to find out how your campaigns are performing, this is exactly what’s happening.
Live reporting solves this problem by taking wait time out of the equation entirely. We believe in transparency, not holding your results hostage or hiding behind irrelevant metrics.
It’s also important for us to be held accountable for how well your services perform because we’re dedicated to getting the best results possible. With live reporting, our clients can see how their campaigns are performing whenever they want.
More data, less confusion
Analytics can be a game-changer, but they can also be confusing. This is why it’s so important to present the numbers in a way that’s as easy to understand as possible.
With live reporting, analytics from different sources are all presented through the one dashboard. That means clients can access all their data from just one place. Gone are the days of having to interpret your entire business’ data through multiple reports from various sources – all in different formats and not working together.
“The ability to zone in on specific date ranges is essential. Only live reporting can deliver this.”
The flexible nature of live reports also means that we can tailor them to your needs. Only want to see your return on investment and not clicks, impressions, and engagements? Easy. Want to see even more detailed metrics? Fine by us. We can literally create specific pages for members of your team so each can only see the data they want to see.
Presenting everything in one cohesive report (with each service clearly separated) mitigates confusion for both us and the client.
Emote Digital’s Live Reporting Dashboards
See how your marketing is tracking in real time with pure statistics tailored towards your goals. See below an example and a link through to a dashboard in action.
Our Live Reporting Dashboard
Still confused about analytics? Whether it’s the hassle of creating reports or making sense of the numbers, working with an agency who understands analytics and how to present them can save you serious time and money. Reach out to our team today to get started.