Case study  | Sutton Tools | Website

How do you make a business with 21,000 stock keeping units (SKUs), multiple demographics and a product that isn’t traditionally considered as cool into an easily accessible, digital brand?

How do you make a business with 21,000 stock keeping units (SKUs), multiple demographics and a product that isn’t traditionally considered as cool into an easily accessible, digital brand? This was our challenge for Sutton Tools. We had to re-engineer an experience that would solve the issues from the existing site.

The Task

Create a new website for the largest manufacture of cutting tools in Australia.

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