Belgravia Kids knew their target audience would be parents near to their locations. We worked with them to create social media strategy specifically aimed at the immediate areas around BK centres, relevant to certain classes and promotions.
In order to shorten the user journey, we created lead forms for the ads. The lead forms feed into BK’s internal customer management system, making it not only quick and easy for parents to express interest, but also for BK to manage their leads.
We implemented SEA to capitalise on searches made in the immediate areas around BK’s five locations. Our goal was that a parent searching for “children’s swim class near me” or similar would be served the nearest Belgravia Kids centre. This worked seamlessly alongside display remarketing to keep the brand front of mind for users during the consideration period and encourage them to return to the site.
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