Case study | Belgravia Kids | Digital Marketing
Belgravia Kids want to be the number one Australian brand for gymnastics and swimming classes for kids. Starting fresh from a recent rebrand, we helped BK launch their digital marketing. The result? BK have already expanded from two to five locations and have huge expansion plans for 2020.
In order to shorten the user journey, we created lead forms for the ads. The lead forms feed into BK’s internal customer management system, making it not only quick and easy for parents to express interest, but also for BK to manage their leads.
Social Media Advertising
Acquiring and Managing Quality Leads
Belgravia Kids knew their target audience would be parents near to their locations. We worked with them to create social media strategy specifically aimed at the immediate areas around BK centres, relevant to certain classes and promotions.
$7.38
Cost per lead via social since working with emote
124
Avg. monthly leads delivered over the last 12 months
Search Engine Advertising
Front of Mind as the Number One Choice
We implemented SEA to capitalise on searches made in the immediate areas around BK’s five locations. Our goal was that a parent searching for “children’s swim class near me” or similar would be served the nearest Belgravia Kids centre. This worked seamlessly alongside display remarketing to keep the brand front of mind for users during the consideration period and encourage them to return to the site.
334
Leads delivered over 12 months
6.80%
Conversion rate for search ads since working with emote
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