With an existing website that struggled when it came to performance, NC Fitness enlisted us to give it a complete digital overhaul. We knew we needed to create a website that was fast and reliable, while still being easy to navigate.
A key area of focus was the gym fit out page which is one of the cornerstones of their business. With sales reaching easily in excess of $10K-$30K we knew it needed to be a key focal point in the new website design.
NC Fitness had the goods, we just needed to turn website visits into conversions.
Getting into Shape
It was time to target the weakness of their old website. We took a deep dive into what NC Fitness needed.
It wasn’t enough to simply display gym gear, we needed to showcase that NC Fitness was also capable of professional gym fit-outs for both commercial and private customers.
By applying best practice development we got to work creating a clean and modern interface that would allow a beautiful user experience.
Time for a Workout
The results are a website that can hold its own in the gym.
A mobile-first responsive design for quick content loading and purchasing on the go has seen conversions soar.
With increased purchase opportunities through the use of clever UX and UI principles, including the addition of sections of related products and recently viewed, it ensures that customers don’t just click away. The gym fit out page is now a major feature to drive leads with commercial, school and home gym options.
With ongoing performance monitoring post-launch, mixed with powerful advertising campaigns and a strong organic strategy, we are seeing NC Fitness going from strength to strength.