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Suzuki

Digital Transformation

Suzuki is a legendary motorcycle brand, known for their precision engineering and the Suzuki experience. Yet the motorcycle market is declining globally, so Suzuki Motorcycles approached us to transform their online presence to have the best motorcycle website in Australia. 

Suzuki Motorcycle

The Problems

Overcoming that motorcycles are traditionally sold by visiting the dealership in person

Increasing their service retention, accessory sales, finance and insurance uptake

Solving for the lack of visibility customers have around which dealers have their preferred motorcycle in stock

Combatting the declining motorcycle market and creating the number one motorcycle website in Australia

The Approach

We redesigned the entire Suzuki Motorcycles Australia website to feature visually impressive pages that guide the user through the entire journey of choosing a motorcycle and services. It was important that we provide all the information to the end-user so they can be educated and ready to purchase when entering a dealership.

Every motorcycle page is visually appealing and highlights the benefits of each motorcycle, used bikes, and current stock

drop in bounce rate on website

We added the ability to easily compare models and highlight the differences

Suzuki compare motorcycle tool

Users are now able to search their surrounding dealers for different models, filter by year and colour, include accessories and services, and send the enquiry to the nominated dealer

motorcycle website transformation
motorcycle website transformation

Dealers can now expand out their individual pages and list promos, certified used bikes, and current stock

dealership finder integrated tool
impressive motorcycle website pages

Build Your Bike

As it’s important to empower customers to purchase from dealerships, we also developed a Build Your Bike flow to overcome the challenges of selling online.

build your bike

We integrated Build Your Bike to allow customers to firstly select motorcycle models and colours before we guide them through the available accessories and service plans

All Build Your Bike enquiry forms include a section to register your interest for Suzuki finance and insurance

The user has the ability to either pay a deposit and secure the motorcycle they have built or send the motorcycle with all the selected accessories and services to a nominated dealer

increase in conversion

The Outcomes

Our biggest success is how we’ve been able to streamline the process of choosing a motorbike online and how that translates to securing it from a dealership.
 
Not to mention, the website we’ve created is visually impressive and better captures the sophistication of Suzuki motorcycles.
 
The new end-user journey removes decision fatigue, increases service retention and results in more qualified leads delivered to dealers. Individual dealer pages can expand to become minisites that the dealer can send advertising traffic to, further increasing qualified lead generation and conversion.
 
We not only created a new website for Suzuki Motorcycle, we digitally transformed their sales process by prioritising the customer’s journey. The outcome is a frictionless connection between the customer, their motorcycle, and local dealership.

Suzuki Motorcycles

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