JR/Duty Free needed a strategically coordinated social media campaign to promote their biggest giveaway ever. We promoted the competition across both Facebook and Instagram using purpose-designed content to attract the attention of their audience.
It’s not enough for content to just be viewed. Social media is made for interaction. We focused on designing campaigns that would drive engagement and encourage high levels of interaction throughout JR/Duty Free’s social media platforms, reaching thousands of people in the process.