Case study | Best Ride | Digital Marketing
Looking for the Best Ride?
Best Ride is a start-up right here in Australia that takes the guesswork out of getting the best rideshare deal. The app compares prices to find you the lowest price. They have their sights set on something big — going global.
We Compare, You Save. Best Ride had a brilliant idea. They compare the prices from every rideshare app available to find you the cheapest price.
Launching a completely new brand is always a challenge, especially as the rideshare space has rapidly become more crowded.
We knew the key to success would be to demonstrate Best Ride’s point of difference — helping users find the best value. We needed to quickly get this message across without overwhelming an already busy market.
This meant we had to identify the prime demographic and the best channels to reach them. To do this we had to create a friendly, yet informative tone of voice with matching visuals across social media.
The Approach
Getting The Best Value
Best Ride had amazing potential but we needed to start small to make sure we were targeting the right people. We began with a moderate social media spend in order to identify our central audience. Once we had located the ideal demographic we scaled up on both our search and social advertising, which we backed up with incredible looking social media feeds.
We created a suite of digital advertising to lead customers directly to the app store in order to shorten the user journey and drive downloads. We saw great success with both iOS and Android across our two pilot states, NSW and QLD, quickly followed by expanding across Australia. By starting small we ensured that when we scaled up, we found success.
As with any start-up, it was vital for Best Ride to utilise two key streams for brand awareness — Search and Social.
We leveraged search engine advertising to ensure any searches for cheap rideshares would display Best Ride. It was a testament to the initial idea that there were plenty of people looking for easy ways to find the cheapest ride.
Getting the brand seen was crucial. As our campaign grew we identified new opportunities along the way for further marketing. This included the corporate rideshare market on LinkedIn which we advertised to with great success.
We backed up our advertising with amazing organic social presence. Bright and informative socials allowed us to tell Best Ride’s story and engage their target market, whilst also informing potential users about the service. Showing off that Best Ride was a vibrant and growing brand that helped solidify its place in the market.
The Outcomes
Hitting the Road
We have seen Best Ride go from strength to strength.
Not only do they have a clear brand that is complemented by engaging social media marketing and advertising, but they have also carved out a clear niche in the market.
We have seen thrilling results as we have helped bring this new app company to market.
- 10,000 app downloads over a 6 month period
- 7.15% conversion rate from Google Ads
- $3.84 cost per conversion on Google Ads
- 5M+ impressions via social
- 4.4% engagement rate across social posts
Best Ride has solidified their brand and have got their sights set on a new goal — going global with the help of Emote.
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