Case study  | Bakers Delight | Ecommerce

From Dough to Door

Our long term relationship with this Aussie staple led us to creating their first online ordering system for their extensive catalogue of baked goods.

The Problem

Bakers Delight needed an eCommerce system that was easy to navigate and simple for their customers to use.

When Bakers Delight first approached us in 2018 to build their website we knew it would be the beginnings of a long-standing partnership. Working with them for two years meant we already had a unique insight into how the next iteration of their website should work, as well as knowing how to address their long-term vision for an eCommerce solution.

With plenty of customisation options, we couldn’t risk creating a website where customers could get overwhelmed by choice. Bakers Delight needs a beautifully responsive website that works across multiple devices for a seamless transaction. We rolled up our sleeves and got to work.

The Approach

How Do You Like Your Loaf?

First, we started by cataloguing every product Bakers Delight offers and turned it into an online library of baked goods. Their eCommerce website needed to quickly and clearly list every item, with available customisations such as thickness and seed type.

We created a website filled with tasty imagery and easy to use ordering options including the ability to select click and collect, catering or home delivery depending on the selected bakery location. Then we launched to a select number of stores as part of a pilot programme with a full rollout slated for the end of the year. This allowed us to monitor the initial stages and plan for success nationwide.

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The Outcome

Freshly Risen

The results are an eCommerce website that makes online shopping as good as perusing and pressing your hands to the glass in-store at Bakers Delight.

Our well-established relationship has created a partnership that is built on a foundation of mutual trust. The results are a beautiful platform that we know both Bakers Delight and its customers will love.

We not only delivered an eCommerce solution, we also created a digital marketing strategy to engage and excite customers to try out the new ordering system. By engaging us across multiple services over the years it ensured a streamlined launch and even greater rates of success.

We know we have created an eCommerce site that makes online ordering a breeze — a website that feels modern but still has the homebaked feel of Bakers Delight.

We’re excited to see what Bakers Delight customers think about the new online ordering system. Freshly baked bread with your Sunday eggs has never been easier.

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