Case study  | AAD | Website

Driving traffic in the right direction

A better user experience for a B2B audience

AAD is one of 70 brands under parent company, Bapcor, and the biggest brand of Bapcor mechanical division. AAD specialises in the import, manufacture, remanufacture and wholesale of quality brake, clutch, suspension, cooling, engine and service products for both passenger and commercial vehicles. They strive to be the first choice for automotive wholesale solutions and ask us to help them design a new website to achieve this.

The challenge

AAD sells only to businesses through an online ordering system. Their old website required customers to have an account and sign in to a portal to access product information before purchase. Customers wanted to know more about the company and their products before signing up. AAD required a site more focused on the B2B user journey, providing product and company information upfront and a simplified ordering process. 

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The Approach

AAD provided an initial site design to Emote to elevate. We developed a new content-based site tailored to better suit AAD’s B2B audience. The new site provides detailed company and product information with a simplified process for users to get to the point of ordering.  It was also important that our design and development were seamless as AAD’s IT team would be deploying the site themselves.

The outcome

The new AAD website offers users a straightforward, informative platform with easy navigation and login to access the ecommerce portal. As an aftermarket industry leader, AAD now has a site that ticks all the boxes when it comes to providing their customers detailed product and company information. The process of handing over the project to the IT team for deployment went smoothly and AAD are very happy with the end result.

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