Why a Multi-Channel Marketing Plan Will Bring You Better Results
At Emote, we’re all about results. This extends to how we select services for our clients.
The focus shouldn’t be on how you can get the most out of the least effort or spend, but how to strategically select marketing services to get the most effective return and results.
The answer? A marketing strategy that uses multiple channels for maximum gain.
Here’s how it works.
Meet Specific Needs
You can’t expect any single marketing method to meet all of your needs. Different services do different things, which means different kinds of results. You might want to utilise certain services at different stages of your brand’s journey, or as your needs change.
It’s not about rolling out anything and everything at once. It’s about knowing which services will serve you best, and when and how to use them.
“One of the most meaningful things multiple marketing channels can do for your plan is establishing multiple touchpoints along the customer journey.”
The best part of having multiple marketing services is how they all work together. Think of each service as a player on a team. Each one has different strengths, so you want to send certain players into the game when you know it makes sense.
By choosing services that work in tandem with each other — for example, social advertising and search engine advertising — you create a suite of complementary tools that all help take your results to the next level.
Reach New Audiences
Utilising multiple marketing channels not only increases your results, but expands your reach.
Let’s look at the example of combining SEO with social advertising. Social advertising allows you to,tap into the millions of people using platforms like Facebook, Instagram and LinkedIn, and target your ads with the utmost precision. SEO brings in traffic from organic searches outside of social media completely by optimising your website for improved rankings.
“Think of each service as a player on a team. Each one has different strengths, so you want to send certain players into the game when you know it makes sense.”
As long as your site is easy to navigate, and has all the best SEO practises in place, the increased traffic that social advertising brings will only improve your recognition from search engines like Google. This therefore helps to boost your credibility and over time, your organic rankings.
By adding both services into your marketing plan, you’re tapping into multiple audiences and giving yourself the best chance of success.
Improve Customer Retention
One of the most meaningful things multiple marketing channels can do for your plan is establishing multiple touchpoints along the customer journey.
For instance, you could track a potential customer after they visit your website and target them with display ads on other sites. When they browse Instagram, they could see an ad for your business. Maybe they gave you their email details, allowing you to target them with an email marketing campaign.
The point of this multi-channel approach is to allow the user to encounter your brand in different formats and in different places. This helps to keep you on their mind, encouraging them to engage with your brand.
In other words, it helps to make your brand unforgettable.
Marketing is, at its core, about selling. But not everyone is receptive to feeling like you’re constantly trying to sell them something.
This is where the benefit of services like content and social media management comes in. It helps the customer to feel like you’re offering them something more, whether that be some beautiful posts in their social media feed or a helpful blog post. It makes you appear more authentic, building trust with your audience.