One of the biggest advantages of digital advertising is remarketing. Remarketing is the ability to target people who’ve engaged with your ads or visited your site but didn’t take any further action. It’s a way to remind them of your brand and product to encourage them to finally follow through and take action, whether that be making a purchase or reaching out to your brand.

Remarketing is a great tool to use with social and search advertising, but it’s just as powerful — if not more — when it comes to platform advertising.

Get your ad front and centre

There’s more to the internet than Google, and not everyone uses social media. This is why advertising platforms like AdRoll are so effective.

AdRoll is an advertising platform that uses a network of the world’s largest media sites, including Fairfax, BBC, CNN, Fox and many more.

“This isn’t about reinventing the marketing wheel. It’s about leveraging previous website traffic and lists to reach them again in the places they’re most likely to spend their browsing time.”

These sites make up the majority of the world’s go-to news sources and are where people spend their time reading articles. Can your ads show up in these spaces?

The team here at Emote love this channel and think it’s essential for anyone with a site receiving high levels of traffic. We love using AdRoll for our own brand, too!

In AdRoll’s own words:

“Create compelling campaigns with video, display, social ads, email, native, and more, all from one easy platform. AdRoll keeps you front and centre, across channels and devices, ensuring you make the sale.”

AdRoll recently expanded their content options beyond JPEG and GIF form to include video ads. This allows you to promote even more eye-catching content for millions of readers— a crucial aspect of remarketing content.

Get more interaction

Platform advertising channels typically work well when tied into a multi-channel strategy with a considerable marketing budget. However, they’re still suitable for small businesses where more of a pick-and-choose approach is appropriate.

Ads displayed through these platforms receive much more interaction than the typical Facebook or Google ad. This is particularly useful when it comes to remarketing, as you’re trying to really encourage the viewer to return to your site and take action.

Leverage previous website traffic

The magic of remarketing with platform advertising isn’t just how and where the ads are displayed, but how these avenues are able to find the right audiences.

This isn’t about reinventing the marketing wheel. It’s about leveraging previous website traffic and lists to reach them again in the places they’re most likely to spend their browsing time.

Of course, each channel comes with its own unique set of rules, advantages and limitations. That’s why we have experts across each one, as well as direct contacts from each channel so that we can make recommendations to suit any business or campaign. This also allows us to provide the very best ongoing service to clients wanting to utilise these platforms.

“If you have a website without a blog, then you’re seriously missing out.”

Communicate your message to a wider audience

While AdRoll is specifically designed for eCommerce, Taboola and Outbrain are content marketing channels suitable for those wanting to push longer content pieces out to a wider audience.

These channels promote branded content to attract new customers to your site. This is a great option for any brand with a blog (though if you have a website without a blog, then you’re seriously missing out). Even someone who’s more inclined to ignore ads is likely to be intrigued by a blog post from a brand or website they’ve seen before.

Mix up your blog content with the odd branded post that can then be promoted through Taboola or Outbrain. The tone with these pieces needs to be quite different from your usual content, so it’s important to hire a skilled writer who knows the right words to use to capture the attention of your target audience.

Whether you need a content writer to create branded content or want to delve into the wider realm of platform advertising, we’ve got experts who can do it all. Reach out today and discover how these platforms can take your marketing to the next level.
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