Emote just welcomed a new member to the team with our new copywriter and content writer, Brooke.

Brooke channels her passion for communication into writing branded content that helps brands live up to their true potential.

Read on to find out more about Brooke and what she does at Emote:

What do you do at Emote?

I’m a copywriter and content writer. I create brand stories, blog posts, ads and more to help brands communicate their message. I also make sure all communications are up to scratch before they’re sent out, which basically involves being that annoying person who’s always correcting everyone’s grammar.

What is your professional background?

I studied Media and Communication at university and went on to work as a journalist and editor. I loved content writing as a freelancer so much that I decided to officially make the jump from the media industry to copywriting and never looked back.

What do you like doing for fun?  

I used to work as a film and TV journalist, so I love to discover amazing new shows— especially scifi. I also have an obsessive interest in health and spend hours researching nutrition, going to the gym, and discovering new things at the farmers market.

If you could pick a superpower, what would it be and why?

I’m not sure about a superpower, but I wouldn’t say no to some futuristic cybernetic implants. Make it happen already, Elon Musk!

Who is your role model and why?

Weirdly enough, Dwayne Johnson. An all-round switched on guy who built so much from nothing. I just wish I could eat as many pancakes as him.

What are your top three copywriting tips for 2018?

  1. Never stop improving as a writer. Whether it’s an online course to brush up on your skills or reading everything you can to expand your vocabulary, you never want your writing level to plateau.
  2. Always welcome critiques. Rather than getting too personally attached to your writing, welcome constructive criticism as an opportunity to learn. Often other people can see things you can’t, and it never hurts to get an extra pair of eyes on your work.
  3. Good copy isn’t cheap, and cheap copy isn’t good. Pay your writers what they’re worth and they’ll go above and beyond to level up your brand. And stay away from content mills!

Want to level up your content? Get in touch with our team today and see what quality content can do for your brand.


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