Utilising email marketing isn’t just advantageous to your brand’s success. It’s so powerful that it’s practically essential. But it can be difficult to know where to start.

That’s where we step in to help out. We’ve managed countless campaigns and worked with our fair share of tools, so we know a thing or two about the best value-for-money email marketing platforms.

We’ve put together a simple overview of the most accessible and valuable email marketing platforms that even the smallest businesses can use. Each platform’s inclusions and pricing packages vary quite a bit. So to make things easy, we’re going to look at packages that cover up to 50,000 contacts. This will determine which one provides the most value for the average business.

Keep in mind that these prices are for monthly subscriptions, and will be slightly cheaper for annual subscriptions.

Get Response


$250USD a month for up to 50,000 contacts (Basic package)

Best features & integrations
  • Unlimited email sends
  • Unlimited landing pages
  • Forms and surveys
  • 150+ integrations
  • A/B testing
  • Automation
  • Built-in templates
  • 24/7 support
  • Unlimited emails
  • No PayPal integration
  • Users report some server issues
  • Emails may not display correctly on all apps
  • Limited fonts
  • Template builder can be difficult to use

Active Campaign


$330USD a month for up to 50,000 contacts

Best features and integrations
  • Unlimited email sends
  • Great range of automations
  • High deliverability rate
  • No split (A/B) testing
  • Email preview testing costs extra
  • Not very beginner-friendly
effective email marketing campaigns



$750USD a month for up to 50,000 contacts

Best features & integrations
  • Unlimited email sends for up to 2,000 contacts
  • Automations
  • Facebook custom audiences
  • Great  eCommerce integrations
  • Only 500 email sends for free plan
  • Steep learning curve for advanced features
  • Can be slow to load with sending issues due to large email sizes



$9.99USD a month for up to 50,000

Best features & integrations
  • Up to 500,000 email sends
  • Easy automations
  • Templates
  • A/B testing
  • 24/7 support
  • Various audience metrics
  • Can add “contact blocks” if you meet your contact or sending limit
  • Templates require some tweaking
  • Interface can be confusing
  • Higher prices for higher send allowance

What’s the best email marketing platform for you?

Personally, we’re partial to MailChimp— and as you can see, it provides the best value for money whether you choose the free plan or the most basic paid tier. 

However, there’s no one platform that’s going to suit every business. It really depends on specific needs, scale, and budget. For example, some of the brands we work with have lists over 200,000.

“Utilising email marketing isn’t just advantageous to your brand’s success. It’s so powerful that it’s practically essential.”

More importantly, there’s more to powerful email marketing than the platform used. It’s about knowing how to plan and manage an effective email campaign. That’s where the real value is. The bulk of your time across this marketing channel should be put into devising a strategy for communicating with and growing your list, and the platform you choose should complement this perfectly.

Want to guarantee effective email marketing without having to watch hours of tutorials, struggle with templates or figure out how to find and target the right audiences on an ongoing basis? Forget DIY and hand the hassle over to an agency.

As a MailChimp Partner agency, we have access to exclusive events, opportunities, support, and training— and we pass those benefits right on to our clients. Want to take advantage of these perks? Get in touch with our team today to get started.
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