Case study / Dinya Designs / Ecommerce
Shop-fitting website design case study: Dinya Designs
Previous case studyDinya Designs has spent over a decade helping businesses across Australia and beyond – bring their retail spaces to life. From boutique stores to large commercial spaces, they’ve evolved from a supplier of shopfitting products into a trusted partner for custom shopfitting and storage solutions.
Their commitment goes beyond just selling fixtures – Dinya values relationships over profit, priding themselves on collaboration, creativity, and quality. But while their service was personal and hands-on, their website didn’t reflect that energy or innovation. It was time to change that.
The Challenge
Dinya’s old website wasn’t keeping up with the business they’d become. It didn’t highlight their full product range or showcase the creative possibilities they offer to customers.
The experience felt flat – it wasn’t inspiring users to imagine their own spaces or discover complementary products. On the backend, managing listings and integrations with systems like QuickBooks or eBay was manual and time-consuming.
The challenge was to create a website that captured their brand personality, simplified operations, and offered customers a shopping experience as dynamic as walking through a real showroom.
The Approach
We kicked off with a deep discovery and mapping phase to truly understand Dinya’s customers and how they shop. Together, we ran through every scenario – from the casual browser looking for ideas to the professional buyer ordering in bulk – and built user journeys that put both inspiration and usability at the forefront.
From there, we designed a fresh, intuitive website that feels like a real retail experience online. The layout invites exploration, with visual cues and prompts that encourage customers to discover more products and imagine new display ideas.
To support growth, we also focused on backend performance. Using ACF fields and a custom WordPress build, we gave the Dinya team control over products, pricing, and promotions. Combined with smart integrations and automation, the new system saves time, reduces manua.au/ecoml work, and keeps everything running seamlessly behind the scenes.
Features
- Quick Cart View: Lets customers view and edit their cart instantly without leaving the page – improving flow and increasing conversions.
- Product Reviews: Builds credibility and helps customers make confident purchase decisions.
- Custom Pricing: Enables tailored pricing for trade or wholesale customers, ensuring flexibility across user types.
- Bulk Pricing: Encourages larger orders by displaying volume-based discounts directly on product pages.
- Hotspot Feature: Allows Dinya to tag products within lifestyle images, helping customers visualise how each product fits in real retail setups.
Integrations
- QuickBooks Integration: Automatically syncs online orders and invoices with Dinya’s accounting system for accurate reporting and efficiency.
- eBay Integration: Publishes selected products directly to eBay, expanding visibility and streamlining multi-channel sales.
- PluginHive WooCommerce Shipping Service: Automates shipping rates and label generation, simplifying order fulfilment.
- Instagram Feed: Keeps the site dynamic with real-time visuals of installations and design inspiration.
The Outcome
The new Dinya Designs website feels modern, interactive, and alive – exactly what a shopfitting brand should be. Customers can now explore products, discover display ideas, and make purchases with ease, while Dinya’s team enjoys a streamlined backend that saves time and reduces manual work.
The result? A shopping experience that encourages creativity, builds trust, and keeps customers coming back.
Dinya Designs now has a digital presence that reflects what they’ve built over the years – a brand grounded in relationships, innovation, and genuine care for the spaces their clients create.
