Snapchat has not always been given as much credit as it probably deserves for its ability to present advertising and marketing opportunities. 

You have the chance to make more of each marketing opportunity when you harness the power of this often overlooked messaging app. To do this, you need an experienced team who know all the ins and outs of the service and how to bring out the best performance in your marketing endeavours.

This gives you the ability to unleash the power of a fresh marketing avenue that can put you on the road to success.

The untapped power of Snapchat

Snapchat has a wide reach that is still yet to be fully explored by a wide variety of businesses. It’s important to remember that there are over eight million monthly active users in Australia alone, and surprisingly to some people, 45 per cent are above 25 years of age. This is a huge target audience that you can get your branding and marketing messages to with help from the experts.

There has been special buzz about how Snapchat changed the way major brands go about their marketing and advertising efforts. You can now find deliberately short-term marketing, face filters, even silly doodles on video, and other Snapchat-influenced visuals across marketing campaigns for top brands, new enterprises and even B2B companies.

One of the key features that sets it apart from other platforms is that it’s a creative playground where content creators are free to test out new ideas and projects. This includes finding ways to translate these for other platforms. And because it’s still in its infancy, it’s a lot easier to get noticed on the platform. In fact, a study found that when users view a brand’s Snapchat Story, they watch it in its entirety 88% of the time.

That’s a huge difference from the experience of those who are accidentally clicking on banner ads, skipping any pre-rolling video and scrolling past ads.

Now is a great time to get started with building your brand and marketing your business through Snapchat.

The benefits include:

• Driving traffic
• Boosting engagement
• Growing brand awareness
• Connecting with a new audience
• Building trust
• Showing a clear brand personality

As the leading digital marketing agency, we can help bring you the power of Snapchat marketing to life. Our creative thinking and insightful strategies means we can deliver a stronger performance for your business.