TENNIS AUSTRALIA
SEO smashes an ace for the Brisbane International.
What the client said:
"Brisbaneinternational.com.au is the official site of the event and the major supplier of tickets. Yet when you type in the key buying phrase of ‘Brisbane International tickets’ the site does not appear on the first page of organic results. Also, when people get there we are experiencing low conversions to ticketing and high bounce rates throughout the website."
What we created:
We audited the current website based on its technical development, overall flow and usability of the website and then evaluated the communication goals of the content to generate sales for the event. We completed a detailed report with very specific recommendations for the Tennis Australia development team to implement internally as they have an in-house development team..
What happened?
In the ensuing 30-60 days after implementation the following occurred:
- - Traffic up 35%
- - Various No.1 organic results
- - 25% Reduction in bounce rate site wide
- - Increase of 15% in online revenue above forecasts.
