CARLTION NATURAL BLONDE
Taste the future in your mouth.
What the client said:
"We are launching a new low carb beer into the market. We are investing in an extensive above the line campaign including a substantial television media spend and an AFL sponsorship. We need a ‘cool’ website with high-end flash and stringent technological infrastructure that will anchor the campaign. The site needs to fit within the unique tone of the campaign and allow for future promotions and the fact a high level of traffic will visit and interact with the brand."
What we created:
We developed the site framework and ensured the website reflected the tone of the campaign. We utilised high-end flash development work to bring the concept to life in the digital landscape. This included the use of audio components, animation of imagery, and the development of an addictive ‘Galaga’ style game, bringing back the 1980s arcade feel. Above the line creative was showcased and we integrated iTunes music downloads of iconic hits of the past.
What's next?
The site is 'scalable' for future promotional integration, which will allow for valuable data capture facility and increase the interactions between the Carlton Natural Blonde brand and the consumer. Watch this space for all the on-going enhancements and widgets we will be adding over the course of the campaign.
