ALMS After Hours provides a service where you can call for a doctor to come see you after hours at your house. Obviously for the service to work, ALMS needed to recruit enough doctors so they’re available for the patients. The “Short Shift” campaign provided just the avenue to do this. Emote Digital was recruited to provide the digital solution to execute this campaign.
Doctors are busy and often don’t have a lot of time on their hands. We wanted to make the website super accessible for them by making a mobile and desktop version. Integrating video into the main banner allowed us to get across the extensive information we needed to into a short, interesting way.
The final websites allowed doctors could quickly sign up from the website no matter where they were, or how they were accessing it.