AAMI
The first centralised system for PR & marketing resources.
What the client said:
"We have images and documents all over the place across multiple locations. We have valuable IP on disk, sitting on remote desktops and there is no process for all PR and marketing resources to systematically store label, archive and access for on-going communication needs".
What we thought:
Let's build a user friendly website which is password protected which behaves similar to the large image library websites like Getty and Ablestock
What we created:
A fully dynamic inventory system to manage all PR and marketing assets was built. AAMI staff can populate and add items using a content management system. A highly customised search and 'shop' tool was created which is incredibly easy to use.
What was the result?
We delivered thousands of hours in savings from staff not having to search, lose, re-shoot and re-write valuable PR and marketing assets. The centralisation reduced a significant amount of duplication across a range of office locations and gave all staff a Google type environment to share the intellectual property without re-inventing the wheel.
